Best persuasion book in a very long time…

I don’t recommend many books on persuasion per se’. I’ve always felt it’s more productive to study “persuasive” materials (e.g. copy, ads, commercials, etc.) and discover the lessons for ourselves. However, I have to make an exception for one of the best persuasion books I’ve read in years. No joke.

Persuasion: The Art Of Getting What You Want By Dave Lakhani is extremely well written and researched but more important, it is loaded with practical, easy-to-implement ideas you can immediately put to use and profit from. No recycled material. No gimmicks. No exaggerated claims. Just solid material that is broken down so well that anyone can use it.

I’ll tell you how to get more information on this book in a second, but first…

The book’s author, Dave Lakhani, is doing a free, yep, free, teleseminar on Monday September, 26th and if you act fast, you can still get in.

Go to http://www.askthepersuader.com right now and register.

Once all the seats are gone, registration will close.

Dave’s going to demonstrate specifically how to apply many of the techniques from the book in virtually any business situation including sales, marketing, public relations, advertising, copywriting and negotiating.

And to sweeten the pot, he’s being interviewed by the internet’s sharpest professional interviewer, Alex Mandossian. What does this mean to you? Consider this:

I recently spent an hour on the phone with Dave and he left my head spinning with ideas - and we were just having a friendly conversation. Imagine how much more he’ll share when Alex Mandossian gets ahold of him. Stuff like:

- How To Persuade Anyone, Any Time
- How To Ethically Recruit Clients like a cultist
- Exactly what to do to create an instantly Persuasive persona
- The Six Tenants Of Persuasion
- Plus he’ll answer your questions

Did I mention this teleseminar was free?

I don’t listen to many calls like this, but I’m listening to this one. You should too.

If the time on Monday is not convenient for you, you should still sign up so you can listen to the recorded replay of the call as soon as it is ready. The only way to find out about the replay is to sign up for the call today.

http://www.askthepersuader.com

If you are a fan of Robert Cialdini (Influence) or Robert Greene (48 Laws of Power and The Art of Seduction), then you are going to love Lakhani’s Persuasion. To learn more about the book you can see it at Amazon by going to:

Persuasion: The Art of Getting What You Want

Or you can get a free chapter of the book by asking Dave your most important question at http://www.askthepersuader.com

And one last thing, I just finished writing a Special Report called The One-Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding - but you can’t buy it anywhere at any price. However, you can get it free (along with thousands of dollars of other free bonuses) when you buy a copy of Dave’s book during the book’s launch promotion. He’ll tell you how to get all these on the teleseminar.

I’ve already signed up. Now it’s your turn.

http://www.askthepersuader.com

Posted on Wednesday, September 21, 2005 at 08:20 AM

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(1) Reader Comments about Best persuasion book in a very long time…

Howard Campbell says...

I hold that persuasion should be a compulsory subject in school. You can not see the techniques without a modicum of proficiency with such tools. If you don’t see the techniques, you can be controlled when the techniques are used as weapons. These techniques are not always weapons, but simply tools. Like how a lever makes a heavy object easier to lift, the word “because” makes people more likely to comply regardless of the reason, a mental stunt academicians have repeatedly proven and something readers of Blair’s blog should probably know. You do know about that right?

Can you see the story of Jesus as structurally identical to The Zeigarnik Effect, leveraging incomplete information to build anticipation, commitment and a willingness to spend. Do you know how lucky you are Jesus did not come today?

If you don’t know the mechanics of persuasion, you can’t distinguish good ideas from weapons of thought. Since you don’t see the mechanism, you will be prey to those of us more savvy with these tools. The meme pool is infested with sharks. I’m hoping you, dear reader, will learn to swim with the best of them.

Buy this book to see the state of the art.

Posted on 09/21/2005 at 06:15 PM